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A breath of fresh air for your face!

Here she is, Miss America!  At least that is how I feel when I’m wearing this foundation.  I have tried it all beauties, every last one of the latest the greatest the newest foundations.  Liquid, powder, powder cream, mousse, BB cream.

I have loved some, I have hated some.  But this?  This I love.  Now, there’s no secret that I love IT Cosmetics in general, and to date, only one product has not stayed in my beauty treasure trove.  But this is different.

The IT O2 Oxygen Foundation marks the second foundation for IT Cosmetics, although one could argue that the Bye Bye Undereye Concealer makes three.  However, this is the first liquid foundation in the IT arsenal.

This magic potion is more than just a foundation; it’s really skin care with tone.  With the classic IT goodies like antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special It Cosmetics Drops of Light reflecting pigments, this foundation covers and then some.  

The secret to the O2 Foundation is the “oxygen”.  Everyone is doing it, Benefit Oxygen Foundation, UD Naked, etc.  Everyone is in the oxygen tank, trying to hydrate your skin.  The theory is that if you deliver more oxygen to your skin ,it will assist in repairing damaged cells, and moisturization.

This is a silky and light foundation when it comes out of the bottle, and was slightly running but not watery.  I found it quite sheer to begin with, but quickly found it to be excellent coverage with some buildable layers and practice.  Because this is a treatment, I tend not to wear primer with this foundation.  I occasionally spot conceal if I have really noticeable things that need help, but two layers of the O2 foundation and BAM!  

 

My skin tone is evened out, and my skin feels like silk when wearing this product.  I actually think my skin has improved overall when wearing this every day.  The anti aging benefits of peptides, collagen,and niacin are truly powerhouses and make a huge difference.

I apply this over clean, moisturized skin using a flat foundation brush (paintbrush style), and using my fingers to blend it in.  Finally, I use a big buffing brush like the flathead IT foundation brush, to buff it out for a flawless and luminous finish.  I personally do not care for the hydrasponge that comes with it.  Its’ too big to be used for most of your face, and it has a slick silicone texture.  A Beauty Blender is a great option if you like more coverage, and I often use this technique as well.  If you prefer a more matte finish, just dust ab it of Bye Bye Pores finishing powder over it, and your puss will last all day!  Occasionally, if I need an extra boost of coverage, I will use the Celebration Foundation over this, but that is super duper heavy full coverage and it takes a bit of practice to see what your skin really wants.

Another knockout for me, and I will be putting this on my Holy Grail list!

This is currently a QVC excusive, and is available or $38.