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IT Cosmetics

Clearly Correct is IT!

First of all, what is a CC Cream?  You’ve heard me talk about BB Creams, and they are fantastic, all purpose wonder products (though some are better than other).  The same is true for CC Creams, there are great, horrible, and meh products.  But with all the hype out there for BB, CC, DD and what the heck creams, let’s do a little background.

CC, in this case, is used for Color Correcting or Color Control cream.  Just like BB creams, the first versions came out of Korea and the Asian market, where a CC cream is a BB cream with more features and benefits like redness reducing, light diffusing and correcting pigments.  Another critical factor in a good CC cream is a powerful SPF, which is critical for all of us i we’re out in the sun for more than 5 minutes.  SPF is one of the best anti aging tools out there!

As a kid, I spent a lot of time in the sun – skiing, swimming, playing.  Unfortunately, my Irish & German coloring didn’t like it when my Sea & Ski sunblock wore off – or when the Coppertone Tanning Oil did nothing but help me sizzle at the beach.  So, here I am in my early 40s paying the price.  From discoloration to sunspots, I am pretty damn lucky that I have no signs of skin cancer.  This Irish & German lass turns pink after sitting in the sun for an hour so I’m always looking for products that are multi taskers.

The IT Cosmetics Your Skin But Better CC Cream does just that.  As with all other IT products, it’s packed full of anti aging benefits and good for you ingredients.  But this product is different because it’s one product that does all of this:

  • Anti aging serum
  • SPF 50+ in a non chemical form, which is important if you have sensativity to anything other than physical sunscreen (Titanium Dioxide)
  • Anti aging moisturizer
  • Foundation
  • skin brightener
  • pore correcotr
  • concealer/corrector

I admit, I was skeptical when I first got this product after trying many BB creams that just didn’t do anything for me.  But the IT CC Cream is different.  Because it’s many products in one, unless I’m having a really dry day, I can jump from the shower and put CC cream on after, skipping the moisturizer, primer, foundation and setting powder.

This medium-full coverage product is highly pigmented, but doesn’t look fake or masky.  I’ve played with a few application techniques and found that if I want lighter coverage, a flat paddle brush is wonderful for application, using a buffing brush to even out the application.  Other days, I use my fingers to swirl on the CC cream in circular motions; the warmth of your fingers will melt the product in to your skin, giving a smooth and even finish that dries with a soft matte finish   If you really have some problem areas, you can post conceal to cover and stubborn spots.  I do find that less is more with the IT CC cream, so start small and build coverage until you find the right amount for your skin.  The first time I used it, I was rubbing off all over the place and no one wants that!

There is a lemon scent to this product, so if you are sensitive to smells –  be warned.

So, how does it work?  I personally wore the IT CC Cream for two weeks, forgoing any other foundation or skin care, to see how my skin responded.  What I found was that my skin was smoother, silkier, and more even toned.  NOw, I am a die hard IT fan, so to skip the 50 Primer and my regular routine was pretty tough – but I seriously noticed a difference after the first few days.

The CC Cream is very moisturizing, so if you have oily skin or an oily T zone like me, I use a touch of Bye Bye Pores over those areas to lock in the cream and calm down any oily spots.  If I’m having a day where I need more coverage or feel like I do, I pop my Celebration Foundation in my bag for touch ups during the day.  

I wear Light this time of year, but could get away with Medium in the summer.  The shades are quite forgiving as it’s primarily skin care, with adjusting pigments.  I will be repurchasing this product for sure!  The best part?  It’s skin care so you don’t have to worry about washing it off at night!  Stay tuned, because next up is my review of the Tarte BB Primer, also something I love!

Grade:  A- – the scent is rather strong and I wish it was a bit less but it dissipates.

$38 ITCosmetics.com 

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Pore Perfection!

You know how it is, you see the craters, you see the holes in your face.  For me, part of aging has been an increase in my pore size, and an increase in the oiliness of the t-zone.  I’m sure you oily skinned gals know the frustration I feel!

So what can you do to help tighten these pores and reduce the oil production?  Well in short, pretty much nothing.  My dermatologist says so, all the beauty experts say so.

But you can shrink the appearance of your pores, and help to control the oil production, or at least the impact of it!

Algenist - Multi-Perfecting Pore Corrector ConcentrateAs you have read in previous posts, I am loving what Algenist is doing.  A local, San Francisco based company, Algenist was created to find new energy sources.  However, with the discovery of algeronic acid, a skincare company was born.

The Algenist multi-perfecting pore corrector is a lightweight, oil-free serum that tightens pores, smooths roughness, and refines skin texture.  A serum that includes both the patented anti-aging Alguronic acid and salicylic acid (a well known anti-acne powerhouse), this serum has been amazing!

I personally use this every morning and night, on my t-zone – which is where my pores are the largest and most noticeable.  It’s been about a month, and while they certainly aren’t invisible, I do think there is a difference.  It is very gentle and has also helped with the general texture of my skin.

Give it a shot!  In combination with the Algenist moisturizer, and the IT Cosmetics primer, this is one of my core skincare products.  A little goes a long way, and this should last you 6+ months.

Grade:  B+ (but I reserve the right to improve it with time!)

 

$75 (QVC, Algenist.com, Sephora)

 

IT Cosmetics Tightliner rocks my world!

IMG_0750You know the drill, you curl your lashes, you apply a lash primer, you apply one, two, three coats of mascara.  Or maybe you use a lash enhancing product, prescription or otherwise.  We all go to great lengths **pun intended** to get the best, thickest, most luscious lashes.  What a pain!

But I have a new secret weapon!  It’s been a long kept make-up artist secret that you can make an illusion of thicker, fuller, lashes by using a black tightliner at the base of the lashes.  Tightlining is the use of an eyeliner very,very, very close to the base or at the base of your lashes, which gives you the look of a thick bed of lashes.

Now I’ve tried all sorts of products for tightlining:  Cake eyeliners; liquid eyeliners; powder eyeliners.  But all I succeeded in doing was making a mess!  I have thin, sparse, uber curly lashes.  There really isn’t anything wrong with them, but they are boring and don’t frame my eyes very well.  I’ve tried Lash Food, I’ve tried Latisse, I’ve tried primers.  They all work in their own way – sort of.  But now…

IT Cosmetics launched the Tightline Full Lash Length Black Eyelash Primer in a kit recently, and now is selling it in a duo on its own.  It’s a game-changer, as are many of the IT Cosmetics products, and it really does work.  The ultra-skinny wand helps you to coat your lashes at the root, which accentuates volume and length, and if you have sparse or missing lashes — raises hand –, the Tightline brush lays down black pigment along your entire lash line.  This fills in those sparse spots, creating a beautiful lash line and the look of an eyeliner!

I love this product.  When I use the Tightline, and then a coat of mascara, it speaks volumes.  In fact, some days, I can get away with just the tightline, which accentuates my lashes, and frames my eyes.  But why is this different from any other tightliner or primer?  In addition to the skinny wand, which really makes a difference, the wand also deposits conditioning serum from root to tip, full o peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins.  While non prescription lash conditioners also have such ingredients, they either have a paintbrush applicator, so you can spread it on your eyelid, or a fat wand; neither of which really get to the base of the lash if you have curly Qs like I do.

IMG_0776

  • The one negative element of this product, is that IT jobs it off to Korea.  That really disappointed me, as I am a stickler for cosmetics that I can keep an eye on.  While the FDA doesn’t regulate the industry in the US, we do have more clarity in ingredients here, so I can keep better tabs on what is going on my body.  Fortunately, I know that IT Cosmetics as an organization is equally concerned with good for you, natural ingredients so I’m less concerned than I would otherwise be.  However, really guys?  We can’t make that here or in Canada?

The ingredients list is fairly clear, and primarily plant-based extracts:

CAMELLIA SINENSIS LEAF WATER, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, WATER, BEESWAX, STEARIC ACID, COPERNICIA CERIFERA (CARNAUBA) WAX, HYDROGENATED POLYISOBUTENE, GLYCERIN, MICROCRYSTALLINE CELLULOSE, TROMETHAMINE,GLYCERYL STEARATE, HECTORITE, PHENOXYETHANOL, DIMETHICONE, CAMELLIA SINENSIS LEAF POWDER, EUPHORBIA CERIFERA (CANDELILLA) WAX, ETHYLHEXYLGLYCERIN, IRON HYDROXIDE, OLEA EUROPAEA (OLIVE) FRUIT OIL, ARGININE, ASCORBYL PALMITATE, BIOTIN, CAMELLIA SINENSIS LEAF EXTRACT, CENTELLA ASIATICA EXTRACT, CHOLESTEROL, EUTERPE OLERACEA FRUIT EXTRACT, HYDROLYZED COLLAGEN, HYDROLYZED WHEAT PROTEIN, LAUROYL LYSINE, LECITHIN, PANTHENOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL,
PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, ROSA CANINA FRUIT EXTRACT, SERENOA SERRULATA FRUIT EXTRACT, CENTELLA ASIATICA MERISTEM CELL CULTURE, ALOE BARBADENSIS LEAF EXTRACT, ANGELICA DAHURICA ROOT EXTRACT, ASARUM SIEBOLDI ROOT EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHRYSANTHEMUM MORIFOLIUM FLOWER EXTRACT, CNIDIUM
OFFICINALE ROOT EXTRACT, ECLIPTA PROSTRATA EXTRACT, HIPPOPHAE RHAMNOIDES EXTRACT, JUGLANS REGIA (WALNUT) SEED EXTRACT, MORUS ALBA ROOT EXTRACT, PERSEA GRATISSIMA(AVOCADO) FRUIT EXTRACT, SAMBUCUS NIGRA FRUIT EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT, THUJA OCCIDENTALIS LEAF EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, VITEX TRIFOLIA FRUIT EXTRACT, PALMITOYL HEXAPEPTIDE-12, XANTHAN GUM. MAY CONTAIN: IRON OXIDES (CI 77499).

Grade:  A-  I love this product, and will restock for sure.  The minus is for being made in Korea.

$29 for two is a bargain!

IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer


I can’t really believe how much I love this primer!  I have a few tried and true primers that I love, and I wasn’t sure this was going to be anything special…

As a refresher, a foundation primer act in conjunction with your moisturizer.  Think of it like you prime a wall – facial primer improves application of foundation, creating a smooth, even surface, and create a barrier between your foundation and your skin.  This is important, because often times, without a primer, your skin soaks up all of your product – and you end up looking like you didn’t put any on at all.  Primers help your makeup stay on longer and some help even out your skin tone. 

 The IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer is special.  This multi-tasker is both a primer and a skin treating serum in one step – infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin.

With clinicals that have proven to increase hydration in the skin, No. 50 has been shown to reduce the appearance of pores, fine lines and brighten your skin.  Well ok!  I could use all the help I can get these days.

You won’t be disappointed.  I’ve been using this primer for almost a month, and I can’t believe how my skin is reacting.  Not only does it work like a charm in terms of keeping my makeup in place, it has actually changed my skin.  My face is silky smooth and soft, and I find that it has a more even, smooth texture.  It also has helped to improve the appearance of my crater like pores.

The best part about this primer for me?  No greasy, slippery dimethicone.  I know a lot of gals swear by Smashbox primer — but I can’t stand the sticky silicon-based gels.  They just feel like they are clogging my face.  No. 50 works differently, because it’s a serum.  As Jamie Kern LIma says, it’s like baby skin in a bottle.

There are 50 ingredients in this tiny bottle, including 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including Vitamins A, B5, brightening C & E, Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all day long. Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, soothe and comfort. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! 

Grade:  A+ Totally, utterly, in love!  $48 for 1.7 oz, which should last you at least 6 months.

A breath of fresh air for your face!

Here she is, Miss America!  At least that is how I feel when I’m wearing this foundation.  I have tried it all beauties, every last one of the latest the greatest the newest foundations.  Liquid, powder, powder cream, mousse, BB cream.

I have loved some, I have hated some.  But this?  This I love.  Now, there’s no secret that I love IT Cosmetics in general, and to date, only one product has not stayed in my beauty treasure trove.  But this is different.

The IT O2 Oxygen Foundation marks the second foundation for IT Cosmetics, although one could argue that the Bye Bye Undereye Concealer makes three.  However, this is the first liquid foundation in the IT arsenal.

This magic potion is more than just a foundation; it’s really skin care with tone.  With the classic IT goodies like antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special It Cosmetics Drops of Light reflecting pigments, this foundation covers and then some.  

The secret to the O2 Foundation is the “oxygen”.  Everyone is doing it, Benefit Oxygen Foundation, UD Naked, etc.  Everyone is in the oxygen tank, trying to hydrate your skin.  The theory is that if you deliver more oxygen to your skin ,it will assist in repairing damaged cells, and moisturization.

This is a silky and light foundation when it comes out of the bottle, and was slightly running but not watery.  I found it quite sheer to begin with, but quickly found it to be excellent coverage with some buildable layers and practice.  Because this is a treatment, I tend not to wear primer with this foundation.  I occasionally spot conceal if I have really noticeable things that need help, but two layers of the O2 foundation and BAM!  

 

My skin tone is evened out, and my skin feels like silk when wearing this product.  I actually think my skin has improved overall when wearing this every day.  The anti aging benefits of peptides, collagen,and niacin are truly powerhouses and make a huge difference.

I apply this over clean, moisturized skin using a flat foundation brush (paintbrush style), and using my fingers to blend it in.  Finally, I use a big buffing brush like the flathead IT foundation brush, to buff it out for a flawless and luminous finish.  I personally do not care for the hydrasponge that comes with it.  Its’ too big to be used for most of your face, and it has a slick silicone texture.  A Beauty Blender is a great option if you like more coverage, and I often use this technique as well.  If you prefer a more matte finish, just dust ab it of Bye Bye Pores finishing powder over it, and your puss will last all day!  Occasionally, if I need an extra boost of coverage, I will use the Celebration Foundation over this, but that is super duper heavy full coverage and it takes a bit of practice to see what your skin really wants.

Another knockout for me, and I will be putting this on my Holy Grail list!

This is currently a QVC excusive, and is available or $38.

 

It’s like Buttah!

It’s winter, and my skin is dry dry dry.  In fact, it’s a bit like the Sarah.  It’s been cold and windy here in San Francisco, and the first thing to feel it are my lips.  Cracked, dry and miserable, I needed help!

Enter the IT Cosmetics  Vitality Lip Flush Lip Butters.  Oh la la!  Now, I have lip products galore:  lip balm, lip butter, lip stick, lip treatments.  But I don’t always want to put a greasy lip balm on if I’m going out, or getting ready for my day.

Now, I am a bit fan of the full color (though sheer and buildable) IT Cosmetics Vitality Lip Flush Lipstick Stain, and have been known to wear them to bed to keep my lips moist, these go one step further.These lovelies are perfect, when you want a hint of color as well as a treatment.

The Lip Butters are infused with plum oil, cherry oil, shea butter, aloe and jojoba – all known to be super moisturizer for your pucker.  These sheer butters give a sheer wash of color, while treating and providing hydration.  As always, IT brings innovation and anti-aging in this product, packed with anti oxidants like vitamins A, C and E as well as acai, green tea and white tea.  All of these things work together to provide a powerhouse of moisturizer, anti aging protection.  And of course, they are paraben free, and are made in the USA so you can feel good about buying them.

I have two in my purse right now, as well as Je Ne Sais Quoi Lip Stain and I’m ready to go!  I love most things IT, but these are really special.  They smell good, taste good, are another must have product in my lip arsenal.  I expect I’ll be using these a lot this winter!

For more color, you can layer these over each other, or under your favorite IT Lip Stain as well!  Try Pillow under Damsel or Pretty Woman.  It’s fun!

The Lip Butters are available at ItCosmetics.com for $20 each, or as a set of three on QVC for $35

Bye Bye Redness!

Oh boy!  IT Cosmetics has done it again!  Yes, I know I’m a bit obsessed, but I can’t help myself!  I treated my self to the new Bye Bye Redness neutralizing and correcting cream recently, and I cannot believe how much I love this tiny jar of magic.

Bye Bye Redness™ is a red neutralizing and correcting cream that completely cancels redness in your skin from view. Rich in Peptides, Hydrolyzed Collagen and Anti-Aging Technology, Bye Bye Redness™ camouflages redness and any red-toned skin discolorations from rosacea, broken capillaries, blemished skin, irritated skin, sun damage, scars, age spots, physician procedures and more.

I have to say, I do find that it does what it says.  I have light to medium skin, with golden undertones but lots of pink.  I often get redness, particularly in the winter, and am always looking for something to even out my skin tone.

The Bye Bye Redness was perfect for this.  Packed full of classic it goodies like peptides, collagen, oatmeal and Hyaluronic Acid, this wonder covers, corrects and treats your skin.  It doesn’t have a green or yellow hue like many redness reducers, and looks like a rich cream foundation.  In fact, that is my favorite way to use this – in lieu of foundation.  The QVC version comes with a mini kabuki brush which is great, but I also love to use a small foundation brush from Everyday Minerals, or an Eco Tools buffing brush to buff this on.

Be warned – a little dab will do you.  I used too much the first time, and I to really blend it in.  Start with a dime size amount on the back of your hand and use the kabuki brush to apply Bye Bye Redness all over.  Then use swirling motions to buff it in to your skin.  You can wear foundation on top, but I really found I didn’t need to.  You can build the coverage if you need to, but I found that I didn’t.  The small jar should actually last you a while.  If you prefer, you can just use on problem areas.  I finished with a bit of Bye Bye Pores for a flawless finish.

Love!  available at QVC and ITcosmetics.com for $32.  Check it out!

IT’s new!

Check it out!  IT Cosmetics is at it again.  Not only did they come out with some great holiday sets, that of course, I got myself, they are now coming up with some super creations for 2013.

A little birdy told me that the first of these products will preview on QVC tomorrow, December 30th, so make sure you tune in!
First up, a delicious looking redness reducer, in a cream formula.  Bye Bye Redness promises to completely cancel out redness, as well as cover up rosacea, broken capillaries, sun damage and more.  Full of rich peptides, this is another treatment product that is sure to be amazing.

Also debuting tomorrow, will be a new Brow Power, in a skinny version!  This ultra thin pencil is made in the same formula as the existing brow power, but in a precision pencil to create even more high-definition and fine hairs for your brows.

I can’t wait to check these products out!  Psst there will be more newness very soon!

Glow your way through Cyber Monday!

Happy Thanksgiving beauties!  Are you ready?  I know I’m not.  But I also know that you can look your best with some of my all time favorite products for the holidays!

As you know, I’m a die-hard IT Girl, and I also love a deal.  Well I’m here to tell you that Jamie and her team have come up with a screaming deal of a doorbuster to celebrate the shopping season!

From Black Friday through Cyber Monday, you can nab the special Hello bright Eyes & Hello Light Illuminizer Powder for the little bitty price tag of $39.50.  Now that’s a $64 value, and frankly – having tried and used both of these products, it’s a deal you cannot pass up.  I know I will be stocking up.

If you have the Vitality Face Disc that came in last summer’s TSV you know that this Hello Light Illumnizer ads a gorgeous moondrop glow to your complexion.  Made with Drops of Light technology, this beautiful illuminizing powder gives you that lit from within glow.  I absolutely love it, and use it everyday.  In fact, I will share with you that every time I wear Hello Light, people notice the difference.  What’s not to like about that?  The micronized pigments of light are packed with IT Cosmetic’s signature collagen and vitamin infused ingredients, but no talc.  Sweep the Hello Light across your forehead, on top of your cheekbones, and anywhere else you want to highlight!  My favorite technique is to use IT’s bronzer below my cheekbones, and the Hello Light just above.  WOW!

In addition to the Hello Light, you will also get the Hell Bright Bright Eyes pencil duo.  These silk infused anti-aging brightening pencils use micronized pigments to make your face look lifted, awake and bright.  You can use them on your eyes to open them up, your inner rim to make you look more awake, those pesky 11 lines (which I personally have and try to hide every day), or anywhere that you want to lift, brighten and make more youthful.  With no pulling or tugging, these silk infused pencils glide like butter and have all the collagen, Vitamin A, C, and E that you would expect from an IT Cosmetics product.  I use them in the inner corner and my 11 lines.  This includes Bright Eyes in two colors!

If you didn’t pick up Hello Bright Eyes at the Friends & Family Sale, now is your chance!  To celebrate the giving season, I will be giving away one Bye Bye Pores Finishing Powder to a lucky reader!  Use the RaffleCopter form below to enter, and GOOD LUCK!

Happy Thanksgiving all!
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It’s a sale!

I’m so excited about this! IT Cosmetics is hosting a Friends and Family sale, now through Monday – November 19th! That means you can get all of your goodies for 25% off!

This special offer is only good once a year, and as you know, there are no other discounts on IT on a regular basis.

With more and more items being added every day, this is a great time to stock up on basics!  Have some Beauties on your holiday shopping list?  Now is a great time to introduce them to one of my favorite brands.  Go ahead, don’t be shy.  Nab some Bye Bye Pores, a great basic.  Need the world’s best concealer?  Make sure you stock up on Bye Bye Under Eye – which I refuse to leave home without.

As a die hard IT Girl, I can’t wait to take advantage of these prices, and buy a few things for myself, as well as some friends that could use some holiday cheer.

Happy shopping!