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IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer


I can’t really believe how much I love this primer!  I have a few tried and true primers that I love, and I wasn’t sure this was going to be anything special…

As a refresher, a foundation primer act in conjunction with your moisturizer.  Think of it like you prime a wall – facial primer improves application of foundation, creating a smooth, even surface, and create a barrier between your foundation and your skin.  This is important, because often times, without a primer, your skin soaks up all of your product – and you end up looking like you didn’t put any on at all.  Primers help your makeup stay on longer and some help even out your skin tone. 

 The IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer is special.  This multi-tasker is both a primer and a skin treating serum in one step – infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin.

With clinicals that have proven to increase hydration in the skin, No. 50 has been shown to reduce the appearance of pores, fine lines and brighten your skin.  Well ok!  I could use all the help I can get these days.

You won’t be disappointed.  I’ve been using this primer for almost a month, and I can’t believe how my skin is reacting.  Not only does it work like a charm in terms of keeping my makeup in place, it has actually changed my skin.  My face is silky smooth and soft, and I find that it has a more even, smooth texture.  It also has helped to improve the appearance of my crater like pores.

The best part about this primer for me?  No greasy, slippery dimethicone.  I know a lot of gals swear by Smashbox primer — but I can’t stand the sticky silicon-based gels.  They just feel like they are clogging my face.  No. 50 works differently, because it’s a serum.  As Jamie Kern LIma says, it’s like baby skin in a bottle.

There are 50 ingredients in this tiny bottle, including 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including Vitamins A, B5, brightening C & E, Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all day long. Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, soothe and comfort. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! 

Grade:  A+ Totally, utterly, in love!  $48 for 1.7 oz, which should last you at least 6 months.

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