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A veil of silk for your eyes!

Ok it’s not secret, I”m a woman of a certain age.  I’m no longer 22, and my eyes are showing it.  Along with my droopy, hooded eyes, I suffer from the bain of everyone’s eyeshadow ex

Pretty in Plum

istance, crepey eyelids!  Say it aint so!  But yes, it’s true.  Try as I might, I have a hard time with certain products and certain, shall we shall overly sparkly things hitting these peepers.

Now, along came IT Cosmetics, and some fabulous products.  I’ve already told you about my love of the Bye Bye Under Eye and Bye Bye Pores, but I’m also here to tell you about my new obsession with the Naturally Pretty Luxe Anti-Aging High Performance Eyeshadow Trios.  These eyeshadows are so silky, you will think you just put on a layer of body butter!  When I swatched them on my fingers, I swear my fingers felt 10 years young.  These smooth trios can be used wet or dry (though I confess I haven’t tried them wet yet) and are the most blendable formula I have ever worked with.

Pretty in Smoke

What makes them so great?  Well for starters, there is no talc, which often times make shadows powdering and less pigmented.  These little babies are also packed with green tea, collagen, Acai extract, and anti-oxidants to help keep your lids smooth, and provide anti aging benefits.  The green tea is shown to help with puffiness, and the collagen plumps up fine lines.  Those anti-oxidants are critical for warding off age inducing free radicals, and the Acai berry is a known super food and ingredient in anti-aging products.

There are several color palettes to chose from, but I have been wearing Pretty in Smoke (right) for several days in a row, because you can create either a very soft day look, or a sultry evening look from one trio.  I also noticed that even without primer – because I’m not a morning person, and completely forgot to put it on – these shadows last for at least 8 hours without fading.  That’s pretty impressive for this girl who normally has raccoon eyes by 10am if she doesn’t use a primer!

These trios are best applied with the luxe No Tug Eye Brush, which is a double ended fluffernutter of a honey.  On one side, you have a short, densely packed smudge brush.  I found that this is fantastic for precision work in the crease, but also for packing on color on the outer 1/3.  The other end is a fluffy brush that is great for blending, or applying all over lid color.  Did i mention how amazing these are to blend?  They simply meld together seamlessly.

The trios are $24 on QVC or IT; the brush is also $24, however I highly recommend that you take advantage of the QVC deal where you get a trio and the brush for $29.  While you might think $24 is steep for one trio, the brush/trio deal makes it very affordable, and in my opinion you cannot live without this brush.  Do it!  Go get it!  A limited selection of IT products is also available on and at Beauty 360.  PS if you are shopping online, don’t forget to use Ebates (affilliate link)!  QVC is between 3-5%, and other sites can be as much as 12% cash back.  I personally love these so much, that I ordered the Pretty in Matte and Pretty in Pearl to add to my collection.  Yes, I admit it!  I’m an addict!

I’m pleased to say that this company is trying very hard to eliminate the parabens, and I am happy to report that this product not only has a short ingredient list, but that there are no parabens, phthalates, or other ickies in these shadows.  For more about the Cosmetics Dirty Dozen, stay tuned.  Here is the full ingredient listing for the shadow trios:

Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Water (Aqua), Butylene Glycol, Camellia Sinensis (Leaf) Extract (Green Tea Extract), Collagen Amino Acids, Acai. May contain: Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide, Manganese Violet, Ultramarines, Mica, Iron Oxides, Titanium Dioxide, Tin Oxide.

Performance:  A  These shadows wear like iron and feel amazing on.  They are so silky and blendable that they are my go to picks right now.

Value:  A- for the shadow, A+ for the shadow/brush duo

Design:  A.  The flip top, trio pan is easy to pop in your purse and go!

Verdict:  A  You should all pick these up!  Yes they are pressed and not loose but they are a fantastic shadow.

Now, you my lucky readers, have the chance to win the Pretty in Smoke trio as I have a spare!

All you have to do is enter a comment and tell me why you want to try them!  Please use the raffle copter form below to allow for extra entries.

a Rafflecopter giveaway


The products reviewed were prodivded by the manufacturer for consideration.  All opinions are my own.  For more information please see my disclaimer.


  1. Denise says:

    After reading your great review, I bought the 12 shade palette and am really liking it. I am having some problems with creasing, so need to find the right primer. I would love t try those smoky greys, since there’s nothing like them in my palette!

    1. ThinkBEautifully says:

      Glad to hear it Denise! I checked out that 12 pan too. I just ordered some of the Bye Bye Eye Lines to test that out as well (when I ordered my additional eyeshadows!) so I’ll let you know.

      Do you use a primer right now? So far my faves are Too Faced Shadow Insurance and Laura Geller Waterproof Eye Spackle, but I’m working on finding the right one that is paraben free. BE’s bothers my eyes sadly.

      Thanks for being a fan! :-)

  2. Denise says:

    Yep, I always wear primer. Usually UDPP or TFSI, but lately also Bare Escentuals. I bought some LG regular eye spackle and suffered terrible creasing.

    1. ThinkBEautifully says:

      I don’t care for the regular spackle AT ALL.
      Do you have oily lids? I find UDPP makes my lids like the sahara so I avoid it…

  3. Susan says:

    Great review! I have yet to try anything from the IT cosmetics line, but the premise sounds great and I appreciate your reviews of their products. I love natural, multitasking products, so I’d love to try these shadows! BTW, I am really liking Smashbox’s eyelid primer! Have you tried it?

    1. thinkbeautifully says:

      Thanks Susan!
      No I haven’t tried the Smashbox primer! I”ll need to check that out!

  4. Penny Abdalla says:

    I want to try these because….well because you told me to! LoL, I hope you are in sales because your pretty good at it:) I love the colors in the Pretty in Smoke palette, so pretty, I will definitely give this one a try when the budget allows.

    1. thinkbeautifully says:

      Once an enabler, always an enabler! ;-) I’m actually not in sales, but when I find products I love, it’s easy to convince you heehee

      You can get some good deals on these, so I hope you get to try them!

  5. Liz Piper says:

    Appreciate your review!! I have not tried any products from IT Cosmetics but, like you, am having issues with ageing in the eye area! Any products that may make the eye area look better is worth looking into! The colors in the Pretty in Smoke palette look awesome! Keep up the reviews…always look forward to reading what you have to say! By the way, absolutely love the Revlon lip butters and so does my daughter after your review!

    1. thinkbeautifully says:

      So happy you love those lip butters Liz! They really are a blast ;-)

      And thanks for reading! Good luck, and even if you don’t win, go find some of those IT products :-D

  6. Davita says:

    I cant wait to play with this!! It looks pretty & comes highly recommended

    1. thinkbeautifully says:

      I think you’ll like them Davita!

  7. jennifer says:

    I would love to try the trio, based on your amazing description of them. I must confess I’ve never heard of the brand, and just like yourself a lover of makeup I really want to give this brand a try! Thanks for all you do.

  8. Gayle Bernicchi says:

    I want to try them since I love everything you recommend! Have never tried these and would be so excited.

    1. thinkbeautifully says:

      I know, I’m such an enabler! :-)

  9. edie cochetti says:

    first of all, thanks for the giveaway, yayyy! i have never tried anything from IT, and i have become very interested. i have wanted to try the bye bye concealer/pores, and when i saw this review from you, i really want to try a trio eyeshadow. at 55, i need all of the anti aging properties in makeup i can get LOL! i love all of the good stuff in it too! the colors in the trio are absolutely beautiful. i love reading your reviews Thea, and i am excited after reading this review to try this product.

    1. thinkbeautifully says:

      I agree! The anti aging thing really caught my attention.
      Thanks for reading Edie and good luck!

  10. Anne Rice says:

    This eyeshadow sounds amazing! My lids have just a tad of age on them, so hearing you describe this shadow as silky…I MUST try it! What better way than to WIN it!!

  11. Anne Rice says:

    I tweeted you!!! ;)

  12. Gabriela C. says:

    Although I don’t own any IT cosmetics items, I’ve heard many great things about this line and how wonderful their products are. I would really love the opportunity to win this trio because not only does it sound amazing, but the shadows seem to stay away from harmful ingredients. Plus it would be nice to have a little treat for myself, all my pennies go to my little muffin these days hehe :). Good luck to all and congrats in advance to the winner! That’s very nice of you to do this giveaway :)

  13. misty ewing says:

    I am new to It Cosmetics and would love to try these shadows :)

  14. Kim says:

    I love new colors!!!

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