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IT Cosmetics Tightliner rocks my world!

IMG_0750You know the drill, you curl your lashes, you apply a lash primer, you apply one, two, three coats of mascara.  Or maybe you use a lash enhancing product, prescription or otherwise.  We all go to great lengths **pun intended** to get the best, thickest, most luscious lashes.  What a pain!

But I have a new secret weapon!  It’s been a long kept make-up artist secret that you can make an illusion of thicker, fuller, lashes by using a black tightliner at the base of the lashes.  Tightlining is the use of an eyeliner very,very, very close to the base or at the base of your lashes, which gives you the look of a thick bed of lashes.

Now I’ve tried all sorts of products for tightlining:  Cake eyeliners; liquid eyeliners; powder eyeliners.  But all I succeeded in doing was making a mess!  I have thin, sparse, uber curly lashes.  There really isn’t anything wrong with them, but they are boring and don’t frame my eyes very well.  I’ve tried Lash Food, I’ve tried Latisse, I’ve tried primers.  They all work in their own way – sort of.  But now…

IT Cosmetics launched the Tightline Full Lash Length Black Eyelash Primer in a kit recently, and now is selling it in a duo on its own.  It’s a game-changer, as are many of the IT Cosmetics products, and it really does work.  The ultra-skinny wand helps you to coat your lashes at the root, which accentuates volume and length, and if you have sparse or missing lashes — raises hand –, the Tightline brush lays down black pigment along your entire lash line.  This fills in those sparse spots, creating a beautiful lash line and the look of an eyeliner!

I love this product.  When I use the Tightline, and then a coat of mascara, it speaks volumes.  In fact, some days, I can get away with just the tightline, which accentuates my lashes, and frames my eyes.  But why is this different from any other tightliner or primer?  In addition to the skinny wand, which really makes a difference, the wand also deposits conditioning serum from root to tip, full o peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins.  While non prescription lash conditioners also have such ingredients, they either have a paintbrush applicator, so you can spread it on your eyelid, or a fat wand; neither of which really get to the base of the lash if you have curly Qs like I do.

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  • The one negative element of this product, is that IT jobs it off to Korea.  That really disappointed me, as I am a stickler for cosmetics that I can keep an eye on.  While the FDA doesn’t regulate the industry in the US, we do have more clarity in ingredients here, so I can keep better tabs on what is going on my body.  Fortunately, I know that IT Cosmetics as an organization is equally concerned with good for you, natural ingredients so I’m less concerned than I would otherwise be.  However, really guys?  We can’t make that here or in Canada?

The ingredients list is fairly clear, and primarily plant-based extracts:

CAMELLIA SINENSIS LEAF WATER, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, WATER, BEESWAX, STEARIC ACID, COPERNICIA CERIFERA (CARNAUBA) WAX, HYDROGENATED POLYISOBUTENE, GLYCERIN, MICROCRYSTALLINE CELLULOSE, TROMETHAMINE,GLYCERYL STEARATE, HECTORITE, PHENOXYETHANOL, DIMETHICONE, CAMELLIA SINENSIS LEAF POWDER, EUPHORBIA CERIFERA (CANDELILLA) WAX, ETHYLHEXYLGLYCERIN, IRON HYDROXIDE, OLEA EUROPAEA (OLIVE) FRUIT OIL, ARGININE, ASCORBYL PALMITATE, BIOTIN, CAMELLIA SINENSIS LEAF EXTRACT, CENTELLA ASIATICA EXTRACT, CHOLESTEROL, EUTERPE OLERACEA FRUIT EXTRACT, HYDROLYZED COLLAGEN, HYDROLYZED WHEAT PROTEIN, LAUROYL LYSINE, LECITHIN, PANTHENOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL,
PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, ROSA CANINA FRUIT EXTRACT, SERENOA SERRULATA FRUIT EXTRACT, CENTELLA ASIATICA MERISTEM CELL CULTURE, ALOE BARBADENSIS LEAF EXTRACT, ANGELICA DAHURICA ROOT EXTRACT, ASARUM SIEBOLDI ROOT EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHRYSANTHEMUM MORIFOLIUM FLOWER EXTRACT, CNIDIUM
OFFICINALE ROOT EXTRACT, ECLIPTA PROSTRATA EXTRACT, HIPPOPHAE RHAMNOIDES EXTRACT, JUGLANS REGIA (WALNUT) SEED EXTRACT, MORUS ALBA ROOT EXTRACT, PERSEA GRATISSIMA(AVOCADO) FRUIT EXTRACT, SAMBUCUS NIGRA FRUIT EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT, THUJA OCCIDENTALIS LEAF EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, VITEX TRIFOLIA FRUIT EXTRACT, PALMITOYL HEXAPEPTIDE-12, XANTHAN GUM. MAY CONTAIN: IRON OXIDES (CI 77499).

Grade:  A-  I love this product, and will restock for sure.  The minus is for being made in Korea.

$29 for two is a bargain!

IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer


I can’t really believe how much I love this primer!  I have a few tried and true primers that I love, and I wasn’t sure this was going to be anything special…

As a refresher, a foundation primer act in conjunction with your moisturizer.  Think of it like you prime a wall – facial primer improves application of foundation, creating a smooth, even surface, and create a barrier between your foundation and your skin.  This is important, because often times, without a primer, your skin soaks up all of your product – and you end up looking like you didn’t put any on at all.  Primers help your makeup stay on longer and some help even out your skin tone. 

 The IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer is special.  This multi-tasker is both a primer and a skin treating serum in one step – infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin.

With clinicals that have proven to increase hydration in the skin, No. 50 has been shown to reduce the appearance of pores, fine lines and brighten your skin.  Well ok!  I could use all the help I can get these days.

You won’t be disappointed.  I’ve been using this primer for almost a month, and I can’t believe how my skin is reacting.  Not only does it work like a charm in terms of keeping my makeup in place, it has actually changed my skin.  My face is silky smooth and soft, and I find that it has a more even, smooth texture.  It also has helped to improve the appearance of my crater like pores.

The best part about this primer for me?  No greasy, slippery dimethicone.  I know a lot of gals swear by Smashbox primer — but I can’t stand the sticky silicon-based gels.  They just feel like they are clogging my face.  No. 50 works differently, because it’s a serum.  As Jamie Kern LIma says, it’s like baby skin in a bottle.

There are 50 ingredients in this tiny bottle, including 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including Vitamins A, B5, brightening C & E, Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all day long. Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, soothe and comfort. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! 

Grade:  A+ Totally, utterly, in love!  $48 for 1.7 oz, which should last you at least 6 months.

A new power powder?

 

tarte Amazonian Clay Full Coverage Powder Foundation

Another powder foundation?  Really?  Haven’t we already been here?  Well, I guess not, particularly not for Tarte.  The Tarte Amazonian Clay Full Coverage Powder Foundation is the brand’s first ever full-coverage powder foundation enriched with Amazonian clay and gemstones.

According to the website, Why is it different: This finely milled powder offers eight hours of full coverage with a skin-balancing formula that delivers a natural-looking finish that won’t settle into fine lines or wrinkles. The moisture-rich, weightless foundation buffs on smooth and allows your skin to breathe! Thanks to Amazonian clay and gemstones, the foundation reawakens and invigorates skin tone and texture for a more youthful-looking complexion.

I really wanted to like this product.  I really enjoy the Tarte Amazonian Clay products, and the AC foundation is one of my favorites.  Unfortunately, I just didn’t like this one.  When I first applied it, I loved the way it looked.  I even liked it more than Bare Escentuals, which I have not been enjoying as my skin has changed as I get older.  Using the traditional technique of dab, tap, and buff, it initially looked flawless.

At first, it looked great.  It absorbed the excess oil on my nose, and looked great.  For a while.  but then…a few hours later, it started to look patchy and flakey.  By the end of the day, I had patches of powder, nad patches of uncovered skin.  YUCKO!

The brush was great, and the packaging was helpful, since just the right amount came out.  But, the wear just wasn’t there.  Having tried it with both primer and without, it just didn’t do it for me, so back it goes.

Grade:  D.  Disappointing.  For $44, I expect so much more and will spend my money on other brands for a loose product.

This one just didn’t make the cut.

A breath of fresh air for your face!

Here she is, Miss America!  At least that is how I feel when I’m wearing this foundation.  I have tried it all beauties, every last one of the latest the greatest the newest foundations.  Liquid, powder, powder cream, mousse, BB cream.

I have loved some, I have hated some.  But this?  This I love.  Now, there’s no secret that I love IT Cosmetics in general, and to date, only one product has not stayed in my beauty treasure trove.  But this is different.

The IT O2 Oxygen Foundation marks the second foundation for IT Cosmetics, although one could argue that the Bye Bye Undereye Concealer makes three.  However, this is the first liquid foundation in the IT arsenal.

This magic potion is more than just a foundation; it’s really skin care with tone.  With the classic IT goodies like antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special It Cosmetics Drops of Light reflecting pigments, this foundation covers and then some.  

The secret to the O2 Foundation is the “oxygen”.  Everyone is doing it, Benefit Oxygen Foundation, UD Naked, etc.  Everyone is in the oxygen tank, trying to hydrate your skin.  The theory is that if you deliver more oxygen to your skin ,it will assist in repairing damaged cells, and moisturization.

This is a silky and light foundation when it comes out of the bottle, and was slightly running but not watery.  I found it quite sheer to begin with, but quickly found it to be excellent coverage with some buildable layers and practice.  Because this is a treatment, I tend not to wear primer with this foundation.  I occasionally spot conceal if I have really noticeable things that need help, but two layers of the O2 foundation and BAM!  

 

My skin tone is evened out, and my skin feels like silk when wearing this product.  I actually think my skin has improved overall when wearing this every day.  The anti aging benefits of peptides, collagen,and niacin are truly powerhouses and make a huge difference.

I apply this over clean, moisturized skin using a flat foundation brush (paintbrush style), and using my fingers to blend it in.  Finally, I use a big buffing brush like the flathead IT foundation brush, to buff it out for a flawless and luminous finish.  I personally do not care for the hydrasponge that comes with it.  Its’ too big to be used for most of your face, and it has a slick silicone texture.  A Beauty Blender is a great option if you like more coverage, and I often use this technique as well.  If you prefer a more matte finish, just dust ab it of Bye Bye Pores finishing powder over it, and your puss will last all day!  Occasionally, if I need an extra boost of coverage, I will use the Celebration Foundation over this, but that is super duper heavy full coverage and it takes a bit of practice to see what your skin really wants.

Another knockout for me, and I will be putting this on my Holy Grail list!

This is currently a QVC excusive, and is available or $38.

 

Know your ingredients!

I love skincare, and I particularly love natural skin care.  There are enough chemicals floating around the world, so who needs to add them to our faces, right?  So when I was asked to try some new products that were natural, and minimally processed, I was excited to find Know Your Ingredients.

KYI’s goal is to created natural, simple products that have high impact changes on your skin.
These are some luscious items, and I hope you try them for yourself!

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The Argan Oil Serum with Vitamin C ($45 for 2 oz) uses a specially formulated vitamin c that is oil-soluble.  Vitamin C is an essential anti oxidant, and a wonderful booster for your skin.  It adds brightness, increases firmness, and helps fend off free radicals.  I absolutely LOVE this product!  I use it all over my body, but especially on my face.  The argan oil we know and love is a fantastic moisturizer, and the vitamin c brightens and firms.  I consider this a combination of Ole Hendrickson’s Truth Serum (which I adore but it’s pricey) and Josie Maran’s Argan Oil (also pricy).  The double whammy impact of this is like BE’s Night Serum, and really gave my travel weary skin a major boost.  Love!
The Sweet Almond Softening Oil is another great moisturizer.  If you suffer from dry skin

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(or, as my dermo likes to call it, “pathologically dry”) this is a no brainer.  Say good by to your scaly skin!  I use this every night, and after every shower to lock in moisture.  After travelling in
Europe, where it was still the dead of winter, my skin was dry and not so happy with me.  This oil reversed that, and comes in several aromatherapy scents (or unscented if you prefer).  At $20 for 8 oz it’s also a fantastic value.  Almond oil has long been a trick in natural beauty and health food stores, so it’s great to see it back.  Rich in Vitamin E, it will make you glow!
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Finally ,the Whipped Shea Butter Mask is a great way to give your face a super charge of moisture.  You know shea butter, it’s been around for years.  The base ingredient in many of your favorite hand creams, this mask will soften and erase those pesky fine lines.  Once again, it’s a great trick for super dry hands, feet, elbows and any other area that is suffering in the winter dry air.
Thank you Know Your Ingredients for making some fantastic products!  For those of you that are looking for natural and affordable products in your arsenal, check these out.

These products were provided by KNI for consideration, but all opinions are my own.

 

My close up sir!

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We all know that mascara can really make your eyes pop.  But do you look like a 1950s movie star?  Do you look like you just sprouted false eyelashes?

I’ve long been a fan of Tarte’s Lights, Camera, Lashes.  While I have to say Gifted nudged LCL out of the running for my holy grail, I am happy to say that the latest incarnation, Lights, Camera, FLASHES is back in the running as the best mascara ever!

Why?  This über black, über rich mascara lengthens, curls, volumizes, illuminates, and conditions lashes and really gives them that va va voom factor.  My lashes are challenged.  With curly ques that make them curl back in on them selves, and all over, I struggle to find a mascara that doesn’t irritate my eyes, and also makes them look amazing.

Yay for Lights, Camera, Flashes!

This is a very different wand applicator, which is what Tarte claims is the unique factor in this product.  

Why is it different: This amped-up, ultra-rich black mascara lengthens, curls, volumizes, illuminates, and conditions to take lashes to the extreme. tarte’s triple black complex fuses iron oxide and mineral pigments to visibly blacken lashes for a rich, jet-black, intensified look that gives the appearance of longer lashes. It also uniquely reflects light onto lashes, creating a luminous “flashes effect.” The custom-engineered, molded, 360-degree dual-flex mascara wand combines short and long bristles for even-coated, clump-free lashes.

With the dual ended applicator, it’s easy to create thick, full lashes with the dense, soft side.  Then ,flip over the wand and comb out your lashes with the longer, firm-flex bristles.  I also love the limited edition gold packaging!

This is currently a QVC exclusive, and is available for $23, but I got mine in the last TSV (which has the next installment is due soon!)

tarte Lights Camera Flashes Mascara

Image provided by Tarte

Verdict:  Love!  If you want thick, lush lashes, pick this beauty up.

 

It’s like Buttah!

It’s winter, and my skin is dry dry dry.  In fact, it’s a bit like the Sarah.  It’s been cold and windy here in San Francisco, and the first thing to feel it are my lips.  Cracked, dry and miserable, I needed help!

Enter the IT Cosmetics  Vitality Lip Flush Lip Butters.  Oh la la!  Now, I have lip products galore:  lip balm, lip butter, lip stick, lip treatments.  But I don’t always want to put a greasy lip balm on if I’m going out, or getting ready for my day.

Now, I am a bit fan of the full color (though sheer and buildable) IT Cosmetics Vitality Lip Flush Lipstick Stain, and have been known to wear them to bed to keep my lips moist, these go one step further.These lovelies are perfect, when you want a hint of color as well as a treatment.

The Lip Butters are infused with plum oil, cherry oil, shea butter, aloe and jojoba – all known to be super moisturizer for your pucker.  These sheer butters give a sheer wash of color, while treating and providing hydration.  As always, IT brings innovation and anti-aging in this product, packed with anti oxidants like vitamins A, C and E as well as acai, green tea and white tea.  All of these things work together to provide a powerhouse of moisturizer, anti aging protection.  And of course, they are paraben free, and are made in the USA so you can feel good about buying them.

I have two in my purse right now, as well as Je Ne Sais Quoi Lip Stain and I’m ready to go!  I love most things IT, but these are really special.  They smell good, taste good, are another must have product in my lip arsenal.  I expect I’ll be using these a lot this winter!

For more color, you can layer these over each other, or under your favorite IT Lip Stain as well!  Try Pillow under Damsel or Pretty Woman.  It’s fun!

The Lip Butters are available at ItCosmetics.com for $20 each, or as a set of three on QVC for $35

I’m a good witch!

Hello gorgeous!  How do I love thee, let me count the ways…

I just got my precious Urban Decay Oz palettes, and I was so excited to play!  The Glinda pallete, sweet, light and playful good witch, is filled with ethereal violets, iridescent pinks, and gold tons that are sure to set your eyes a glow.

This set, one of two in the series, contains 6 shades meant to invoke the innocence of the white witch, as well as a mini Rockstar eyeliner, and a High Gloss lipcolor in Glinda (a light sheer nude).

The great thing about this palettes is that the packaging is sturdy, in a metal container that snaps shut.  Made with Urban Decay’s Build Your Own palette format, you can swap out colors until you get the perfect set for you.  You can also refill them as you use them up with any of the build your own singles.  Love!

This limited edition collectible set has eight all new and exclusive eye shadows in six pans (there are two split pans).  Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. 
This set contains the following eyeshadows:

  • Tornado (vibrant deep purple shimmer)
  • Aura (iridescent white with blue shift and iridescent white with red shift)
  • Magic (pinkish purple with golden shimmer)
  • Illusion (pale peach satin)
  • Oz (gold with gold glitter and silver with silver glitter)
  • South (warm pale gray shimmer with silver micro-glitter)

I must say, I love it!  What do you think?

Available at Sephora and Urbandecay.com for $49

 

Bye Bye Redness!

Oh boy!  IT Cosmetics has done it again!  Yes, I know I’m a bit obsessed, but I can’t help myself!  I treated my self to the new Bye Bye Redness neutralizing and correcting cream recently, and I cannot believe how much I love this tiny jar of magic.

Bye Bye Redness™ is a red neutralizing and correcting cream that completely cancels redness in your skin from view. Rich in Peptides, Hydrolyzed Collagen and Anti-Aging Technology, Bye Bye Redness™ camouflages redness and any red-toned skin discolorations from rosacea, broken capillaries, blemished skin, irritated skin, sun damage, scars, age spots, physician procedures and more.

I have to say, I do find that it does what it says.  I have light to medium skin, with golden undertones but lots of pink.  I often get redness, particularly in the winter, and am always looking for something to even out my skin tone.

The Bye Bye Redness was perfect for this.  Packed full of classic it goodies like peptides, collagen, oatmeal and Hyaluronic Acid, this wonder covers, corrects and treats your skin.  It doesn’t have a green or yellow hue like many redness reducers, and looks like a rich cream foundation.  In fact, that is my favorite way to use this – in lieu of foundation.  The QVC version comes with a mini kabuki brush which is great, but I also love to use a small foundation brush from Everyday Minerals, or an Eco Tools buffing brush to buff this on.

Be warned – a little dab will do you.  I used too much the first time, and I to really blend it in.  Start with a dime size amount on the back of your hand and use the kabuki brush to apply Bye Bye Redness all over.  Then use swirling motions to buff it in to your skin.  You can wear foundation on top, but I really found I didn’t need to.  You can build the coverage if you need to, but I found that I didn’t.  The small jar should actually last you a while.  If you prefer, you can just use on problem areas.  I finished with a bit of Bye Bye Pores for a flawless finish.

Love!  available at QVC and ITcosmetics.com for $32.  Check it out!

Winterize your skin!

Over the past two years, I have worked very hard to regulate my skin . I’ve had some issues to be sure, including flaky patches, sensative red skin, bumps and you name.  So, finding a skin care routine that actually works for me was crucial.

I recently switched to my winter moisturizer, but wasn’t happy with the way the Miracle Worker from Philosophy was working any more.  It had been great for a while, but just got to be too much.  Mind you, I love that product, but your skin is alive, so your needs changed.

Enter Algenist.  Algenist is a skincare brand that actually was created by happenstane, when a biotech company was researching alternative energy sources here in my hometown of San Francisco.  Mysteriously, the workers who were working iwth the algae that was the source, had hands that looked 20 yeras younger than the rest of them!  What was this amazing thing?

Enter Alguronic Acid.  This miracle ingredient has shown amazing promise in cell regeneration.  The natural process of shedding old damaged cells so that you can grow new, healthy skin cells is no mystery.  However, Alguronic acid showed the ability to stimulate this regrowth by 55%.  This puts them well ahead of both Vitamin C and Hyaluronic acid, which are very powerful and until now, the most advanced anti aging ingredient on the market.  The promotion of these new, healthy skin cells is paramount to anti aging.

Enter my new favorite moisturizer!  The Regenerative Anti-Aging Moisturizer promises to restore skin moisture, rebuild firmness, minimize fine lines and wrinkles, and regenerate your skin.  The Alguronic acid works in conjunction with Vitamin C, to boost radiance, increase cell regeneration, and give you a more youthful appearance.

Well!  That might be a tall order, but I am here to tell you, I love this product.  First of all, there are no parabens, sulfates, phtalates or any other ickies.  Next, it really does what it says it will do.

My skin in the winter becomes the Sahara desert.  I am contantly combatting dry flaky cheeks and dull tired looking skin.  When I first started using this, I figured, ok I’ll give it a shot.  But within a week, my skin looked brighter, was absolutely moisturized, and the crinklies were less noticeable.  I love the way it makes my face look!  It’s smoother, balanced and just looks better.  At 40, I need all the help I can get!

At $90 for 2oz, it’s pricy, but I am happy to spend more money on something that works.

Have you tried Algenist?  What products do you like?